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BEAUTY
For You

Ever since Sedora Beauty's founding in 2019, we have strived to deliver value to the life of people everywhere in Bulgaria. Today, we are a leading manufacturer in the fields of beauty and health, while our business contributes to the development of diverse industries. Our mission is to enrich the lives of people and contribute to the sustainability of the world.

In the regions of Bulgaria, we focus on our Beauty Care creating premium formulas in two business sectors: Consumer and Cosmetics. Our Business Sector represents skin care brands that are recognized all over the country for their innovation and quality, We are committed to unleashing the creativity of stylists and beauticians. With our industry leading brands beuaticians have everything in their hands to create beautiful show-stopping representative of the individuality of their clients. Our Pomorie-based boutique brand offers luxury beauty products found only in our exclusive stores, high-end department stores and travel retail, as well as five-star hotels.

Our Team

We are driven by the same values and beliefs: Creating high-quality products and constantly striving for the best is what is at the heart of everything we do.

This is why we understand that our people are one of our core assets, and we strive for a working environment that allows team members to flourish and grow. Join us, and you will have the opportunity to help us make life beautiful.

Sedora Beauty aims to be a company that sets the pace in creating maximum value with minimum resources: a concept of "maximum with minimum." This is our moment to harness the collective talent of the Sedora Beauty's members and create a new future that will be brighter than we can even imagine.

Our values

Mission

The Sedora Beauty's core mission—to enrich the lives of people—remains unchanged. But at this moment in history, it is crucial that we focus on both supporting human lives and the global environment. We renew our commitment to making essential contributions to saving future lives. However, we cannot do that by simply continuing on our current business

Vision

Our strong belief is that in order to make bold moves to develop new business areas, we need to create another Beauty in parallel to the Sedora Beauty that exists today. This new business, Another Beauty, will be built on a completely new business model. It will be designed from the ground up, with its reputable technology as its cornerstone. Another Beauty will launch businesses that provide compelling solutions to the world's critical problems.

Value

The first step toward achieving success is overcoming any internal obstacles that hold Sedora Beauty back from welcoming innovation from outside the company. We need to recognize and respect those who share our mission. We must collaborate to achieve shared goals. This is essential, even if our partners on the path ahead are from outside the Sedora Beauty. That's not all. Sedora Beauty must be a vibrant workplace. Highly motivated employees should be empowered to take on exciting business challenges—and to deliver results.